One of the most compelling examples of stakeholder engagement within Basecamp’s business activities was the project developed in cooperation with the Copenhagen Business School Master’s course: Consulting for Sustainability.
This project saw a group of students collaborating with us to find some potential solutions to the following problem posed:
- How can Basecamp engage its residents to effectively reduce energy consumption (not only in their rooms but especially in the communal areas) and increase recycling efforts?
- Is it possible to create a competitive business advantage from this?
Involving external stakeholders in this process, who are also potential customers, has encouraged our team to reflect critically on the aspects that could improve the Basecamp experience and our sustainability efforts.
The student group proceeded to conduct numerous interviews with different Basecamp team members to collect helpful information from a financial and operational perspective that would help determine the baseline for the project and potential future improvement areas.
The project lasted approx. four months. The final product consisted of an extensive presentation to which all development and operations directors, including senior management, were invited, as well as a management report of about 50 pages.